Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow the website to remember your actions and preferences over a period of time, so you do not have to reconfigure them each time you return to the site or browse between pages.

2. Google Consent Mode v2

Our website implements Google Consent Mode v2, an advanced consent management system that controls how Google tags (Google Ads, Google Analytics) operate based on your consent preferences. This system ensures that no advertising or analytical data is collected without your prior explicit consent.

When you visit our site for the first time, all non-essential cookie categories are configured as 'denied' by default. Only after you grant consent through our cookie banner will the corresponding services begin to function. Your choice is stored locally and automatically applied on future visits.

3. Types of cookies we use

Necessary cookies: These are essential for the basic functioning of the website. They include cookies that enable session management, language preference storage, and cookie consent management. They cannot be disabled as the site would not function correctly without them.

Analytical cookies: We use Google Analytics 4 to understand how visitors interact with our website. These cookies collect information anonymously, including the number of visitors, pages visited, and traffic sources. They are only activated with your consent.

Advertising cookies: We use Google Ads cookies to measure the effectiveness of our advertising campaigns and display relevant ads. These cookies enable conversion tracking and ad personalization based on your browsing. They are only activated with your explicit consent.

4. Managing your cookie preferences

You can manage your cookie preferences at any time through our cookie management banner, accessible from any page of the website. Available options include: Accept all (activates all cookie categories), Reject all (only allows strictly necessary cookies), and Manage preferences (allows individual selection of each cookie category).

You can also configure your browser to block or delete cookies. Please note that blocking certain cookies may affect website functionality.

5. Third-party cookies

Our website may set third-party cookies, primarily from Google (Analytics and Ads). These third parties have their own privacy policies governing the use of collected information. We recommend reviewing Google's privacy policies at policies.google.com for detailed information about their data processing practices.

6. Retention period

Necessary cookies are maintained during your browsing session or until you configure your preferences. Google Analytics analytical cookies are retained for a maximum of 14 months. Google Ads advertising cookies are retained according to Google's retention policies, generally between 30 days and 24 months depending on the type of cookie.

7. Updates to this policy

We reserve the right to modify this Cookie Policy at any time. Any change will be published on this page with the corresponding last update date. If the changes are significant, we will inform you through a prominent notice on our website.

8. Contact

If you have questions about our Cookie Policy or about the use of cookies on our website, contact us at: Eccuencafund S.A., Av. Ordonez Lasso Km 4.5, Edificio Millennium Plaza, Office 302, Cuenca, Azuay, Ecuador. Email: info@eccuencafund.com.